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Digisigns

Use Case

Run an ad network, prove every play

Operate digital out-of-home screens with scheduled ad loops, an approval queue for advertiser creative, and per-screen proof-of-play reports you can hand to the brand, from shop-window screens to NovaStar LED.

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DOOH (digital out-of-home) advertising is paid media shown on digital screens in public places, transit hubs, retail, roadside and venues, scheduled and reported through software rather than printed and pasted.

How it works

Setting up dooh advertising with Digisigns

  1. 1

    Build the ad loop

    Create a playlist of creatives, each with its own visibility window, dates, weekdays or daily recurrence, so campaigns flight exactly as booked.

  2. 2

    Gate the creative

    Advertiser uploads pass an automated moderation report and an admin approval queue before anything reaches a public screen.

  3. 3

    Publish to the network

    Push to screens, groups or tagged subsets in one action, including NovaStar LED with offline-queued delivery that retries until confirmed.

  4. 4

    Report to advertisers

    Export proof-of-play reports with play counts and hours per screen and per creative, as PDFs you can attach to the invoice.

Features that matter here

What makes Digisigns good at dooh advertising

Campaign flighting

Per-item visibility rules, once, daily, weekly or custom weekdays, mean each creative airs only inside its booked window.

Creative approval queue

An automated moderation report plus admin sign-off keeps unvetted creative off public screens.

Proof-of-play reporting

Play counts and playback hours per screen, per creative and per playlist, exportable as PDF reports.

LED and TV in one network

Eight player platforms plus NovaStar VNNOX LED controllers, with offline-queued publishing that retries until the board confirms.

Remote network operations

Brightness, scheduled power, restarts and remote screenshots per screen, with uptime timelines and automatic offline email alerts.

From spare screens to a sellable network

Any fleet of screens with an audience is inventory. Digisigns gives it the operational spine an ad business needs: playlists as ad loops, per-item visibility windows as campaign flights, and nested groups and tags so “all mall atrium screens” is one publish target. Advertisers can be given scoped upload access, with a moderation report and approval queue between their creative and your public screens. High-brightness LED joins the same network through NovaStar VNNOX, offline-queued publishing retries until the board confirms.

Operations stay remote: brightness, power schedules, screenshots and offline alerts per screen.

The report advertisers actually want

DOOH lives or dies on trust, and trust is a number: how many times did the spot play, on which screens, for how long. Proof-of-play logs record every playback, reports break them down per screen and per creative, and PDF export turns them into a document for the campaign file, alongside uptime timelines that show the screen was on when you said it was. Ad networks often share screens with video walls, social media walls and menu boards; pricing for all of it starts at $20 per screen per month on the pricing page.

DOOH Advertising FAQs

What is DOOH advertising?
Digital out-of-home advertising: paid campaigns on screens in public places, transit, retail, roadside, venues, managed through software. Screens replace printed posters, so campaigns start, rotate and end on schedule.
Can I prove to an advertiser that their ad played?
Yes. Devices log every playback, and reports show play counts and hours per screen and per creative, with PDF export, evidence you can attach to the campaign invoice.
How do I schedule a campaign for specific dates or dayparts?
Each playlist item has its own visibility schedule, once, daily, weekly, monthly or custom weekdays, so a two-week flight or a breakfast-only slot runs itself and stops on time.
Does Digisigns support LED advertising screens?
Yes. NovaStar VNNOX cloud LED controllers are supported directly, with publishing (including an offline queue with retry), device logs, remote screenshots, brightness control and scheduled power on/off.
Can advertisers upload their own creative safely?
Yes. Give them a sub-user role scoped to a media group with upload rights only, everything they submit passes the moderation report and approval queue before it can air.

Related

More ways teams use Digisigns

Digital Menu Boards

Create digital menu boards that sync prices from 12 named POS systems, auto-hide sold-out items and update every outlet instantly. Free 14-day trial, no card.

Social Media Walls

Show a live social media wall on any screen, Instagram posts, reels and hashtag feeds plus YouTube, with an approval queue for public displays. Free trial.

Video Walls

Build video walls with frame-synchronized playback, Sync Play Split Screen maps each display to one canvas, with NovaStar LED support. Free 14-day trial.

Put your screens to work today

Free for 14 days on every plan. No credit card required, go live in minutes.

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ISO 27001 certified · GDPR ready. Works on Android, Windows, Tizen, webOS and more.